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Inform your website visitors

The data protection notice for the use of LeadLab on your website

Our website uses the tracking technology (Java-Script) of WiredMinds GmbH ( to analyse the visitor behaviour of our website visitors. Before the visitor’s behaviour is recorded, the IP address of each website visitor is read from the TCP/IP protocol, compared with the company database of WiredMinds GmbH (whitelist procedure) and deleted after the comparison has taken place. The IP address is never stored in LeadLab.

The IP address is processed solely for the purpose of being able to assign website visits to an identifiable company without any possible inference to the natural person. The visiting behaviour of website visitors for whom the identifiability of a natural person cannot be ruled out is not recorded.

The basis for the processing is the legitimate interest of the Client (Art. 6(1)(f) GDPR) to obtain information on an identifiable company visitor to its website and to optimise its website via the analytical consideration of visitor behaviour.

WiredMinds GmbH uses the information collected on behalf of the Client to create anonymous usage profiles relating to visitor behaviour on the Client’s website. The data obtained in this way is not used to personally identify the visitor to the website.

And for the OptOut use the following code line 


<a onclick="alert('You are now excluded from tracking.');" href="javascript:wiredminds.optOut()">Exclude from tracking</a> 


(To ensure WiredMinds LeadLab permanently excludes you from tracking, a functionally necessarey cookie will be set)